Winter in Scandinavia can put you in a state of mental hibernation. Time passes slowly as one shade of grey bleeds into another. Add some spark to the start of the new year by challenging yourself to ride 1250km during the month of January. Find inspiration and a new pace. Hit the trails, seek a new path, take to the windswept road. Or crack the windows open and sweat it out on the home trainer. Build your base for the season to come.


Go deep this January. When you complete the challenge you will be rewarded with a digital badge, along with the chance to enter the raffle for our grand prize.

Join Pas Normal Studios - ICC on Strava to get inspiration from riders all over the world.


Grand Prize: When you complete the Winter Resolution Challenge you earn a digital badge as well as the opportunity to enter our prize draw. 10 lucky finishers of the challenge will win a €500 gift voucher to be used on our webshop. We also have two grand prizes - one male one female - consisting of an entry to a UCI Gravel World Series race of choice as well as a full Pas Normal Studios Kit.

Make sure to read the Terms & Conditions about the challenge and rules for completion.

You can find all relevant information here.


Want to complete the challenge with riders from the Pas Normal Studios community? During the month of January we will host rides from our flagship stores as well as with partners globally. There's also weekly group rides on Zwift to get you through the challenge.